1975. Los Angeles: Acrobat Books, 1975.
Small oblong 8vo, unpaginated (91)pp. Black and white photographs throughout. Illustrated wrappers. Wrappers and contents very slightly toned, single cryptic marginal note in red ink ("M is M!"), very good.
§ First edition of the first graffiti book to document Chicano street culture. A very scarce and historically important book; an expanded reprint was issued for the first time in 2020.
"The images were taken on a tour of Los Angeles, which Cesaretti undertook with Charles “Chaz” Bojórquez. “Chaz” was already active in the streets of the city since 1969 as a plaquito / writer and gradually enlightened the photographer about the meaning, origins and peculiarities of the so-called Cholo style. The style borrows calligraphic elements from Gothic writing and the mostly monochrome lettering are individual names or gang names, often associated with the street number, similar to New York Writing. The territorial aspect is prominent in Chicano graffiti and the names were originally applied with a brush, but then increasingly with spray can and marker.
In addition to introductory texts, the photo book includes various regional chapters, rough details about the location of the photographs, the creators, and the significance of their signatures. The form of namewriting, which originated independently of New York Graffiti, is reminiscent of the Pixação from São Paulo and still characterizes the cityscape and the graffiti style of the city after more than 40 years." - Urban Nation, Museum for Urban Contemporary Art. Item #124925