1950. New York and Cleveland: The S. M. Hexter Company, [circa 1950s?].
Large folio (20 x 20 ins.), unpaginated, small price list leaf slipped in, two pages of b&w photos and an introduction, over 100 full-page screen printed wallpaper samples of varying sizes, all with matching fabric samples inlaid to small printed leaf bound between facing pages. Original bolted black cloth, decorative paper boards, with company logo and address stamped to upper board in black and white. Edges and corners slightly bumped, some scattered scuff marks, internally complete; very good.
§ A massive and impressive catalogue of paired wallpaper and fabric samples chosen by Virginia Hamill (1898–1980), the influential designer and educator. The collection reveals the visual themes and sentimental tropes important to Americans in the 1950s, and proudly so, as the introduction announces: “In developing the theme American Panorama for the new “Trend of the Times Wallpapers,” Virginia Hamill, in her special way, brings to all Americans not just the obvious pictorial America, but also some of the little things that have meant so much to most of us in our remembrances of pleasant happenings and sensations as we grew up... American ideas for American houses... [as] varied as the American scene.”
“Virginia Hamill, one of the first American women in the field of industrial design, called herself a “decorative art consultant.” Under this broad title, she gained prominence as an exhibition organizer and designer, retail merchandiser, product stylist, and interior designer and educator. She was influential in her use of department store exhibitions to introduce European modernist design to mainstream American consumers. Hamill may be best known as the Executive Director of R.H. Macy and Co.’s 1928 International Exposition of Art and Industry, for which she scouted, selected, and organized hundreds of examples of furniture and objects by a wide range of international designers (cooperhewitt.org).”. Item #108587